THE NRL have pulled off one of the biggest advertising coups in Australian sports history by joining forces with global rock gods Bon Jovi for their 2011 campaign.Read the full article here.
The US rockers have agreed to licence their song This Is Our House to the NRL for the next three years.
The first of the TV ads with the Bon Jovi tune will begin airing early next month.
Friday, February 11, 2011
This Is Our House is the new NRL theme
I'm not a huge fan of "This Is Our House" personally, but it's proving popular as a sporting theme. Bon Jovi/Universal have licensed it to the National Rugby League in Australia: