Sunday, July 4, 2021

It's My Life hits 1 billion

"It's My Life" has become the first Bon Jovi music video to hit one billion YouTube views. The song credited with introducing the band to a new generation, it was released back in 2000 as the lead single from Crush and uploaded to YouTube in 2009. 

The "It's My Life" video was directed by Wayne Isham, who has also directed several other Bon Jovi videos, and stars Will Estes and Shiri Appleby as Tommy and Gina:

Jon posted a video thanking everyone who was a part of it (including himself, lol, and Richie Sambora):

I actually don't think I can claim credit for too many of those YouTube views -- I can't remember the last time I watched it prior to hearing about the billion-view milestone. But rewatching it has reminded me of how much fun it always was. And the song is an absolute banger. I've listened to "It's My Life" to psych me up for every job interview I've ever had, and I am employed so it works. 😁

Feel free to share your thoughts below. 😊
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